Satisfacción Empresarial en la Valoración de la Transformación Digital
DOI:
https://doi.org/10.70747/cr.v4i4.760Palabras clave:
transformación digital, dirección de proyecto, planificación estratégica, satisfacción en el trabajo, transferencia de informaciónResumen
Valorar la satisfacción Empresarial en el aprovechamiento de las tecnologías digitales, sirve de base para entender el sistema de adopción de la Transformación Digital (TD) como eje en la gestión de proyectos. El propósito de la investigación es identificar el estadio de satisfacción del ejecutivo sobre la TD, en cuanto a: liderazgo, tendencias digitales, habilidades de transformación digital, implementación de tecnologías digitales y enfoque centrado en el cliente; los cuales debe entenderse durante su gestión Empresarial. El método de estudio es de enfoque cuantitativo, diseño no experimental, descriptivo y correlacional con una población de 6596 empresas de una red comercial. Se realizó a través de la aplicación de un cuestionario sobre escala de Likert dando la confiabilidad de 0,969 obtenido a través del Alpha de Cronbach. Se aplicó el coeficiente de correlación de Spearman para validar el vínculo entre los parámetros. El estudio permitió identificar elementos estratégicos para mejorar la satisfacción empresarial como son: enfoque digitalizado, observándose un resultado del 55,7% orientando al tratamiento de información digital, siendo el sector terciario con un 58,6% de participación y superior en la dimensión estrategias digitales; las dimensiones liderazgo y habilidades de transformación digital evidencian una satisfacción notablemente elevada.
Citas
Abdel-Hamid, T. A., Ahmed, M. A. E. A. S., Zohry, M. A. F., Elshabrawy, G. A., & Elgohary, E. M. (2022). The role of digital transformation in improving customer satisfaction: An empirical study on Egyptian hotels. Electronic Journal of Information Systems in Developing Countries, 88(6). Scopus. https://doi.org/10.1002/isd2.12234
AL-Ali, M., & Marks, A. (2022). A digital maturity model for the education enterprise. Perspectives: Policy and Practice in Higher Education, 26(2), 47-58. Scopus. https://doi.org/10.1080/13603108.2021.1978578
Alcácer, V., Rodrigues, C., Carvalho, H., & Cruz-Machado, V. (2021). Tracking the maturity of industry 4.0: The perspective of a real scenario. International Journal of Advanced Manufacturing Technology, 116(7-8), 2161-2181. Scopus. https://doi.org/10.1007/s00170-021-07550-0
Amaral, A., & Peças, P. (2021). A framework for assessing manufacturing smes industry 4.0 maturity. Applied Sciences (Switzerland), 11(13). Scopus. https://doi.org/10.3390/app11136127
Barbalho, S. C. M., & Dantas, R. F. (2021). The effect of islands of improvement on the maturity models for industry 4.0: The implementation of an inventory management system in a beverage factory1,2. Brazilian Journal of Operations and Production Management, 18(3). Scopus. https://doi.org/10.14488/BJOPM.2021.011
Brkić, L., Tomičić Pupek, K., & Bosilj Vukšić, V. (2020). A framework for bpm software selection in relation to digital transformation drivers. Tehnicki Vjesnik, 27(4), 1108-1114. Scopus. https://doi.org/10.17559/TV-20190315193304
Brozzi, R., Rauch, E., Riedl, M., & Matt, D. T. (2021). Industry 4.0 roadmap for SMEs: Validation of moderation techniques for creativity workshops. International Journal of Agile Systems and Management, 14(2), 276-291. Scopus. https://doi.org/10.1504/IJASM.2021.118064
Cavalli, L., Lizzi, G., Guerrieri, L., Querci, A., De Bari, F., Barbieri, G., Ferrini, S., Di Meglio, R., Cardone, R., Tardo, A., Pagano, P., Tesei, A., & Lattuca, D. (2021). Addressing efficiency and sustainability in the port of the future with 5g: The experience of the livorno port. A methodological insight to measure innovation technologies’ benefits on port operations. Sustainability (Switzerland), 13(21). Scopus. https://doi.org/10.3390/su132112146
Choi, D., R’Bigui, H., & Cho, C. (2021). Candidate digital tasks selection methodology for automation with robotic process automation. Sustainability (Switzerland), 13(16). Scopus. https://doi.org/10.3390/su13168980
Claudia, O., & Mihaela, H. (2022). Exploring Romania’s Digital Gap—What is Under the Water, If this is Only the Tip of the Iceberg? Studies in Business and Economics, 17(1), 312-322. Scopus. https://doi.org/10.2478/sbe-2022-0020
Corejova, T., & Chinoracky, R. (2021). Assessing the potential for digital transformation. Sustainability (Switzerland), 13(19). Scopus. https://doi.org/10.3390/su131911040
Gonzalez, A. G., Quinonero, D. R., & Vega, S. F. (2021). Assessment of the Degree of Implementation of Industry 4.0 Technologies: Case Study of Murcia Region in Southeast Spain. Engineering Economics, 32(5), 422-432. Scopus. https://doi.org/10.5755/J01.EE.32.5.27943
Hernández Sampieri, R., Fernández Collado, C., & Baptista Lucio, P. (2014). Metodología de la Investigación (6.a ed.).
Iriqat, R. A. M., & Jaradat, A. A. R. (2021). The impact of digital transformation strategy on customer satisfaction in the Palestinian telecom industry. International Journal of Business Excellence, 24(2), 169-186. Scopus. https://doi.org/10.1504/IJBEX.2021.115746
Isaev, E. A., Korovkina, N. L., & Tabakova, M. S. (2018). Evaluation of the readiness of a company’s IT department for digital business transformation. Business Informatics, 2, 55-64. Scopus. https://doi.org/10.17323/1998-0663.2018.2.55.64
Iyanna, S., Kaur, P., Ractham, P., Talwar, S., & Najmul Islam, A. K. M. (2022). Digital transformation of healthcare sector. What is impeding adoption and continued usage of technology-driven innovations by end-users? Journal of Business Research, 153, 150-161. Scopus. https://doi.org/10.1016/j.jbusres.2022.08.007
Karekla, M., Pollalis, Y., & Angelopoulos, M. (2021). Key Drivers of Digital Transformation in Greek Businesses: Strategy vs. Technology. Central European Management Journal, 29(2), 33-62. Scopus. https://doi.org/10.7206/cemj.2658-0845.45
Khahro, S. H., Hassan, S., Zainun, N. Y. B., & Javed, Y. (2021). Digital Transformation And E-Commerce In Construction Industry: A Prospective Assessment. Academy of Strategic Management Journal, 20(1), 1-8. Scopus.
Kiseleva, E. G. (2020). The impact of digital transformation on the investment potential of the Russian cities. Finance: Theory and Practice, 24(5), 72-83. Scopus. https://doi.org/10.26794/2587-5671-2020-24-5-72-83
Kitsios, F., Giatsidis, I., & Kamariotou, M. (2021). Digital transformation and strategy in the banking sector: Evaluating the acceptance rate of e-services. Journal of Open Innovation: Technology, Market, and Complexity, 7(3). Scopus. https://doi.org/10.3390/joitmc7030204
Kolodiziev, O., Krupka, M., Shulga, N., Kulchytskyy, M., & Lozynska, O. (2021). The level of digital transformation affecting the competitiveness of banks. Banks and Bank Systems, 16(1), 81-91. Scopus. https://doi.org/10.21511/bbs.16(1).2021.08
Korzeb, Z., Niedziółka, P., & Pankou, D. A. (2021). Capital markets and perceptions of sectoral sensitivity to COVID-19. Vestnik Sankt-Peterburgskogo Universiteta. Ekonomika, 37(3), 474-488. Scopus. https://doi.org/10.21638/SPBU05.2021.305
Kusmiarto, K., Aditya, T., Djurdjani, D., & Subaryono, S. (2021). Digital transformation of land services in indonesia: A readiness assessment. Land, 10(2), 1-16. Scopus. https://doi.org/10.3390/land10020120
Lassnig, M., Müller, J. M., Klieber, K., Zeisler, A., & Schirl, M. (2018). A digital readiness check for the evaluation of supply chain aspects and company size for Industry 4.0. Journal of Manufacturing Technology Management, 33(9), 1-18. Scopus. https://doi.org/10.1108/JMTM-10-2020-0382
Lima, C. de C. de. (s. f.). Directorio de Asociados. Cámara de Comercio de Lima. Recuperado 9 de marzo de 2024, de https://www.camaralima.org.pe/directorio-de-asociados/
Lotriet, R., & Ditshego, J. (2020). An assessment of perceptions concerning digital transformation at a South African commercial bank – a case of Anthropocene denial for the economy? Tydskrif vir Geesteswetenskappe, 60(3), 687-707. Scopus. https://doi.org/10.17159/2224-7912/2020/v60n3a8
Merzlov, I., & Shilova, E. (2022). A Digital Maturity Model for Organizations: An Approach to Assessment and Case Study. International Journal of Systematic Innovation, 7(2), 22-36. Scopus. https://doi.org/10.6977/IJoSI.202206_7(2).0002
Mian, S. H., Salah, B., Ameen, W., Moiduddin, K., & Alkhalefah, H. (2020). Adapting universities for sustainability education in industry 4.0: Channel of challenges and opportunities. Sustainability (Switzerland), 12(15). Scopus. https://doi.org/10.3390/su12156100
Moro, M. F., de Souza Mendonça, A. K., & de Andrade, D. F. (2022). COVID-19 pandemic accelerates the perception of digital transformation on real estate websites. Quality and Quantity. Scopus. https://doi.org/10.1007/s11135-022-01449-y
Novikov, S. V., & Sazonov, A. A. (2022). APPROACHES TO DEVELOPING A STRATEGIC PROGRAM FOR HIGH-TECH ENTERPRISE IN THE CONTEXT OF DIGITAL TRANSFORMATION. Journal of Applied Engineering Science, 20(1), 41-52. Scopus. https://doi.org/10.5937/jaes0-31875
Nunes, M., Bagnjuk, J., Abreu, A., Saraiva, C., Nunes, E., & Viana, H. (2022). Achieving Competitive Sustainable Advantages (CSAs) by Applying a Heuristic-Collaborative Risk Model. Sustainability (Switzerland), 14(6). Scopus. https://doi.org/10.3390/su14063234
Pachni-Tsitiridou, O., & Fouskas, K. (2022). Mapping digital transformation efforts: Lessons from organisations in agribusiness sector. International Journal of Sustainable Agricultural Management and Informatics, 8(2), 119-143. Scopus. https://doi.org/10.1504/IJSAMI.2022.124578
Pereira, C. S., Durão, N., Moreira, F., & Veloso, B. (2022). The Importance of Digital Transformation in International Business. Sustainability (Switzerland), 14(2). Scopus. https://doi.org/10.3390/su14020834
Pirni, A., Giampellegrini, P. P., & Raffini, L. (2019). Digital transformation and egovernment. For a research agenda on the Liguria region. OBETS, 14(2), 471-490. Scopus. https://doi.org/10.14198/OBETS2019.14.2.07
Preußer, S., & Müller, H. (2022). BMC DATA-A HOLISTIC TOOL FOR MEASURING THE MATURITY OF DATA INTEGRATION INTO THE BUSINESS MODEL. International Journal of Innovation Management. Scopus. https://doi.org/10.1142/S1363919622400114
Rakic, S., Pavlovic, M., & Marjanovic, U. (2021). A precondition of sustainability: Industry 4.0 readiness. Sustainability (Switzerland), 13(12). Scopus. https://doi.org/10.3390/su13126641
Razmanova, S. V., & Andrukhova, О. V. (2020). Oilfield service companies as part of economy digitalization: Assessment of the prospects for innovative development. Journal of Mining Institute, 244(4), 482-492. Scopus. https://doi.org/10.31897/PMI.2020.4.11
Rodchenko, V., Rekun, G., Fedoryshyna, L., Roshchin, I., & Gazarian, S. (2021). The effectiveness of human capital in the context of the digital transformation of the economy: The case of ukraine. Journal of Eastern European and Central Asian Research, 8(2), 202-213. Scopus. https://doi.org/10.15549/jeecar.v8i2.686
Rodríguez-Abitia, G., & Bribiesca-Correa, G. (2021). Assessing digital transformation in universities. Future Internet, 13(2), 1-17. Scopus. https://doi.org/10.3390/fi13020052
Rodríguez-Espíndola, O., Chowdhury, S., Dey, P. K., Albores, P., & Emrouznejad, A. (2022). Analysis of the adoption of emergent technologies for risk management in the era of digital manufacturing. Technological Forecasting and Social Change, 178. Scopus. https://doi.org/10.1016/j.techfore.2022.121562
Rytova, E., Verevka, T., Gutman, S., & Kuznetsov, S. (2020). Assessing the Maturity Level of Saint Petersburg’s Digital Government. International Journal of Technology, 11(6), 1081-1090. Scopus. https://doi.org/10.14716/ijtech.v11i6.4440
Saprikis, V., Avlogiaris, G., & Katarachia, A. (2022). A Comparative Study of Users versus Non-Users’ Behavioral Intention towards M-Banking Apps’ Adoption. Information (Switzerland), 13(1). Scopus. https://doi.org/10.3390/info13010030
Savytska, N., Zhehus, O., Chmil, H., Uchakova, N., Androsova, T., & Priadko, O. (2022). Applied Research of Digital Readiness of Retails. WSEAS Transactions on Environment and Development, 18, 798-809. Scopus. https://doi.org/10.37394/232015.2022.18.75
Sridevi, K. B., Shyamala, P., & Nagarenitha, M. (2019). Adoption of information technology among small and medium enterprises in Indian context. International Journal of Innovative Technology and Exploring Engineering, 8(12), 2242-2247. Scopus. https://doi.org/10.35940/ijitee.L2492.1081219
Theiri, S., & Alareeni, B. (2021). Perception of the digital transformation as a strategic advantage through the Covid 19 crisis? Case of Tunisian banks. Journal of Sustainable Finance and Investment. Scopus. https://doi.org/10.1080/20430795.2021.1964809
Turovets, Y. V., & Vishnevskiy, K. O. (2019). Standardization in digital manufacturing: Implications for Russia and the EAEU. Business Informatics, 13(3), 78-96. Scopus. https://doi.org/10.17323/1998-0663.2019.3.78.96
Tutak, M., & Brodny, J. (2022). Business Digital Maturity in Europe and Its Implication for Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(1). Scopus. https://doi.org/10.3390/joitmc8010027
Volkovitckaia, G., Tikhonova, Y., & Kolosova, O. (2020). Educational Experience in the Mobile Learning Environment: Consumer Behaviour Perspective. International Journal of Interactive Mobile Technologies, 14(21), 92-106. Scopus. https://doi.org/10.3991/ijim.v14i21.18441
Williams, P. A. H., Lovelock, B., Cabarrus, T., & Harvey, M. (2019). Improving digital hospital transformation: Development of an outcomes-based infrastructure maturity assessment framework. JMIR Medical Informatics, 7(1). Scopus. https://doi.org/10.2196/12465
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2025 Enrique Arturo Morales Quispe
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
ISSN: 3045-5537
